It all started with an idea.

The goal of this assignment was to pick an existing brand and find a weird or interesting collaboration to apply to the new packaging. We could only use the company’s current existing brand and had to find creative ways to re-imagine both its construction, materials and its visual language.

the final product.

The click of hooves sound as they slowly come up the gravel road. The King of Beers has arrived and is looking for their perfect match. It’s a good thing you happen to be the diamond of the season.

Each can in the Budweiser x Bridgerton collaboration pack represents a different scandal throughout the show. The design gives subtle hints as to what the scandal is, but never reveals who it did – that's up to the reader to figure out.