Sports Design
northwestern rebrand.
Spring 2023
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Fresco
It all started with an idea.
Okay...so what the heck was it?
The assignment was to choose an established organization that exists in this world but has lost touch, lost favor, is just part of the noise. Design the change it could or should be. Visualize it…through branding, application of the brand to touch points and other visualization strategies.
the goal.
Northwestern University’s branding has been criticized as outdated by some individuals in recent years. The university has used the same logo, which features a vertical block “N” and a serif font for its name, for several decades. Some have argued that this branding does not accurately represent the modern and innovative nature of Northwestern and fails to
capture its diverse student body and academic programs. As a result, the university has recently launched a branding update initiative to modernize its image and create a more cohesive and representative brand identity.
...and how did i accomplish it?
Well, let me show you – scroll through the entire Wildcat Playbook below.
