Marketing + Design

house of hustle

Fall 2025

From strategy to the photography to the final asset creation, I did it all for this one.

It all started with an idea.

Okay...so what the heck was it?

Charlie Hustle has been trying to reach a new younger demographic beyond the typical millennial moms who by their stuff. So what can you do to accomplish that? In order to reach that audience, Charlie Hustle decided to launch an all new streetwear sub-brand.

...and how did i accomplish it?

Well, let me show you.

the brand.

After an insane number of hours spent doing brand and demographic research and even more behind the screen designing, this House of Hustle logo was born.

The construction of two H's come together to create a castle.

part one.

The first hustler.

the story.

To kickoff this campaign, we were looking for the perfect person - an influencer who was a true hustler and had to fight tooth and nail to get where they are. We wanted a Kansas City local (or someone here with deep roots) and someone who was using their status to do good in the community.

We started this process early on because we wanted our person to also be involved in the design process to create a product everyone would love.

Chloe Elise is the CEO and founder of Deeper Than Money®, a global financial literacy company, dedicated to empowering and educating people on how to build guilt-free wealth. After paying off over $36,000 of debt in 18 months, becoming debt free at 22 years old, she watched her life transform as she learned how to build wealth without giving up her lifestyle.

Chloe believes that financial education is more than learning how to budget, pay off debt, or save for retirement. It’s about the freedom that financial stability can provide, being able to live life to the fullest, feel confident, give generously, and improve the lives of those around us.

the garments.

After multiple conversations with Chloe about capabilities, sourcing, garments, sizing, and placements, we created a line of premium products our target audience will love.

part two.

You didn't think we would only highlight one person, did you?

we're back.

Welcome back to the House of Hustle. Built for the ones who show up, stand out, and hustle harder every day, this next chapter is bigger, bolder, and made to be worn loud.

The initial launch was such a success, we decided to bring in another fellow hustler.

Giovanna Caponetto, also known as “G”, opened Guided by G Agency in 2020 with ambition, confidence, and a strong ability to lead. As the agency continued to grow, so did her job to curate and manage various professional athletes. As well as influencer marketing campaigns, business marketing and partnerships throughout various different industries.

On the sports front, she loves all of her teams equally, but football and futbòl are at the center of her life. To keep herself and Guided running at full-speed, she travels, spends time with family and friends, and makes just enough time for wine and workouts - which she is never herself without.

the garments.

After multiple conversations with Giovanna about capabilities, sourcing, garments, sizing, and placements, we created a line of premium products our target audience will love.